A fascination in the arts has always been a part of Putri Sodieno’s DNA. Infact, when she was younger, she always wanted to be an Opera singer.
It wasn’t until she experienced working at esteemed houses such as Vivienne Westwood and Linda Farrow which her curiosity into the global world of fashion transpired.
She graduated with a Degree in Fashion Accessories at London Cordwainer and while studying and experiencing the UK, she felt a deep need to share her own personal story with the world through the lens of fashion. She wanted to start a brand that showed fashion could be anything from batik passed down from her Grandmother to a vintage batik bag, with that in mind she successfully launched Pubumésu in 2011.
The secret to Pubumésu’s success comes mainly through Putri’s eccentric Javanese upbringing, boldly taking influences from her life and conveying them into the brand and her work. She is also equally inspired by cultural history as a whole, as she understands the depth that culture plays on the evolution of trends. As well as embodying all these points into the brand, Putri chooses to collaborate with craftsmen and women adept in a variety of artistic disciplines, in the hopes of sustaining dying trades.
Her unique pieces show stories of Asian folklore, to the smells and and colours of the bustling markets in this corner of the world, all of which are beautifully translated into timeless and eclectic pieces that someone will love forever.
Today Pubumesu retails in Net a Porter, and will soon be available in Browns Fashion and Koibird in London, The Modist in Dubai, Ikram in Chicago, and Canaan and Escalier in Bali
UJ: Urban Journey: Tell us about how you ended up in this profession. Did you always want to work in fashion or be a Designer?